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SPECIAL OFFER 1.10 – 31.10.2012 BUILDERS OF THE FUTURE, Finnish Design 1945 – 67. Editors : Jukka Savolainen, Aila Svenskberg. ARTICLES : Pekka Korvenmaa : Form, Space, Society, Penny Sparke : The International Impact of Finnish Design 1945 – 67, Jukka Savolainen : Design Promotion in Finland and Greta Britain after the Second World War, Harri Kalha : Modernity Exposed : Finnish Design Photography in the 1950s, Esa Laaksonen : The Architecture of Reconstruction, Susanna Aaltonen : The Interior Architect´s Profession after the Second World War, Aila Svenskberg : Ambassadors of Good Taste, Salla Heino : Marimekko and the Image of Women in the Postwar Reconstruction Period. ISBN : 978-952-9878-80-2. 126 pages. Design Museum 2012. Published on the occasion of the exhibition Builders of the Future – Finnish Design 1945 – 67 at the Design Museum, Helsinki 1.6. – 23.9.2012. The book is in english language.

Builders of the Future – Finnish Design 1945 – 67 presents the fascinating recent history of Finnish design and its renowned postwar Golden Age. This book addresses the international success of Finnish design and its domestic and international presence, compared with design promotion in Great Britain and developments in other countries.
The articles present architecture and interior design of postwar period of reconstruction, photography as a medium of design promotion, popular education to foster good taste in design and the changing roles of women, considering the impact of the Marimekko company for a new image of women.
The book discusses the historical factors and background phenomena of the international success of Finnish design. The introduction by Professor Pekka Korvenmaa is an insightful analysis connecting the significance and continuum of postwar reconstruction with the present day.


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